Brand Marketing
⎯⎯⎯ The strongest brands create emotional resonance. My work bridges strategy, storytelling, and human connection.
15+ years shaping global brands and the teams within them. Translating strategy into stories people connect with.
Featured
Featured
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Expertise
Great creative work happens when people, strategy, and vision align. I help teams find clarity, build momentum, and bring meaningful ideas to life.
Creative Leadership
Great creative work starts with people. I build environments where teams feel aligned, empowered, and inspired to do their best work, fostering collaboration, accountability, and creative excellence.
Creative Leadership
Great creative work starts with people. I build environments where teams feel aligned, empowered, and inspired to do their best work, fostering collaboration, accountability, and creative excellence.
Creative Strategy & Direction
I help brands translate strategy into stories people connect with. By aligning business goals, cultural insight, and creative vision, I create work that is both meaningful and effective.
Creative Strategy & Direction
I help brands translate strategy into stories people connect with. By aligning business goals, cultural insight, and creative vision, I create work that is both meaningful and effective.
Professional
Highlights
15+ Years of Creative Leadership
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Strategy, Storytelling & Creative Execution
15+ Years of Creative Leadership
Strategy, Storytelling & Creative Execution
Global Brand Leadership
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North America, Europe, APAC, EMEA
Global Brand Leadership
North America, Europe, APAC, EMEA
Integrated Marketing Expertise
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Retail, Digital, Social, E-commerce & Broadcast
Integrated Marketing Expertise
Retail, Digital, Social, E-commerce & Broadcast
Creative Strategy
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Translating Business Goals into Brand Experiences
Creative Strategy
Translating Business Goals into Brand Experiences
Creative Team Development
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Building & Mentoring High-Performing Teams
Creative Team Development
Building & Mentoring High-Performing Teams
Strategic Consulting Partner
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Helping in-house creative teams expand capacity
Strategic Consulting Partner
Helping in-house creative teams expand capacity
In Their Words
Words that reflect the impact of the work, told by those who experienced it.
Jaye is one of those rare unicorn Creative Directors who perfectly balances a deep strategic mind with pure creative vision. Her energy is infectious, and she has a unique gift for finding the hero story within a mountain of information. I've worked with her twice—specifically pulling her back to my team because of the way she crafts visual narratives and rallies a group.
Dana Marinovich · Executive Creative Director
Jaye has a rare ability to bring out the best in the people around her. She creates environments where teams feel trusted, challenged, and inspired to do their strongest work. Rather than leading through hierarchy, she leads through clarity, curiosity, and a genuine investment in the success of others. What sets Jaye apart is her ability to see both the work and the people creating it. She understands that great creative doesn't come from pressure alone. It comes from building alignment, fostering trust, and helping individuals step fully into their strengths.
Lauren Franklin · Founder & Executive Producer